"We believe the quality of your relationships determines the quality of your life."
Looking to build a meaningful relationship, millennials are apprehensive of meeting up with total strangers. Though millennials are not afraid to meet up with total strangers, 62% said they still prefer to go out with someone they are somewhat familiar with. The source of this apprehension, trust. How can you go out on a date if you can’t have the full confidence that your date isn’t someone who they say they are?
Lean into the fact that Hinge is a “friends of friends”
dating network to assure
comfortability among users.
Trust is the foundation. He’s always been there,
you just needed a friend. Hinge has a
pick
your closest friends feature.
The “Friend Testimonial” feature allows users to ask
their closest friends what they think of their mutual connection before matching.
Users can create a customized attribute list to then request their closest friends
to place check marks next to the attributes that they think their mutual friend fulfills.
Even Hollywood stars like John Krasinski and Emily Blunt needed a little push from a mutual friend (Anne Hathaway) to meet up. Seeing that both of these stars are well liked from millennials (John starred in the widely popular ‘The office, Emily starred in ‘Devil Wears Prada’) we felt that they would be the perfect spokespeople to share their story and help singles connect with each other.